In the age of digital media, it can be difficult to get lost when developing our brand and delivering our message. Navigating through social media platforms can be overwhelming, and it becomes a challenge to remain authentic so that we can attract the right clients. But even though the mediums have changed, the methods are still fairly similar. The key is a values-based marketing strategy.
Quality clients are attracted to integrity, and in order to achieve that we must stick to the same message. Know your values. Your message and actions must always live up to your values to be consistent. Often as customers, we set expectations and want to see results, so as a business owner, ensure you are creating reasonable and achievable expectations and following through with them.
If you find yourself off message, then remember: be yourself. When we are authentic, there is less risk of digressing from our message and values, and when we are consistent we attract quality clients!
If you are looking for guidance or advice regarding your business, Susan will be participating as a mentor for the Women’s Enterprise Network’s Be Fit – Work Well event on November 20th. Submit your questions in advance and get free advice from leading mentors around BC. All you have to do is call in! The event is from 10 am to 11 am. For more information, visit the Women’s Enterprise Network event page here!